With my family, I spent most of my life in the diaspora. During my university days I was heavily engaged in the cultural activities. I was always passionate about promoting my country. Through coordinating cultural exhibitions and participating in a couple of plays (directing and acting) I found myself drawn into an area of arts that I had never considered before. Nonetheless I earned my BA in Public Administration, with a minor in International Relations at the American University of Sharjah in the UAE.
In my professional journey I was fortunate enough to work for International organizations namely Shell Oil Company and the *British Council.
After nearly 100 years of presence in Sudan, Shell divested as a result of how the country was portrayed in the International media. A pressure group in the US determined the fate of an investment legacy, leaving behind a large number of employees jobless, and tarnishing the face of foreign investment of Sudan. Ironically, this incident coincided with the birth of a local network of private businesses that joined the **UN Global Compact. I became an active member in the secretariat, advocating and inviting members from the private sector to take part. To reflect the business environment of Sudan positively. I worked with colleagues in collecting success stories and the documentation of Corporate Social Responsibility projects that took place across the country. This experience revealed to me the value of communicating in different mediums. At the time I realized that Media practice was beyond “News outlets.” In fact I could see how media could act as a catalyst in addressing sincere issues of social justice in urban and rural societies defying mainstream stereotypes.
My work in the British Council exposed me to another level of understanding communication. Since the BC relies on tax payers’ cheques, the Chairman had to present evidence before the British parliament to justify budgets spent; confirming the mission and outreach of the BC in different communities. One of the effective and quick tools of engagement was through Social Media.
The above experiences and more opened up my eyes to appreciating the supremacy of media and the vital rule of communication. Through The New School, I aspire to engage in progressive conversations with faculty and colleagues. One of the elements of attraction to the program is that the curricula combines both theoretical and practical approaches, given my desire to upgrade my career, I feel it is time to arm myself with skills, knowledge and practice.
*The UK’s international organization for educational opportunities and cultural relations. The BC is on the ground in six continents and over 100 countries, bringing international opportunity to life, every day.
** The UN Global Compact is a strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principals in the areas of human rights, labour, environment and anti-corruption. By doing so, business, as a primary driver of globalization, can help ensure that markets, commerce, technology and finance advance in ways that benefit economies and societies everywhere